125th Anniversary Sweepstakes
Wanting to celebrate its 125th anniversary with a special sweepstakes, GAF came to ST&P for help getting customers to participate. Our challenge was to build a versatile enrollment platform that could accommodate multiple electronic entry methods.
Recognizing that GAF's customers increasingly rely on smart phones, we designed the enrollment platform around a proprietary entry method based on QR Codes. By scanning the QR Code found on various in-store POS materials, GAF's customers were able to quickly and easily participate in the sweepstakes. Additional entry methods included text messaging and a traditional online sweepstakes entry form.
By providing GAF's customers with multiple electronic entry methods, we made participation faster and easier than ever before. That translated to a more successful sweepstakes with more participants and ultimately more buzz for GAF's anniversary.