It’s a simple statement, but actually doing it is anything but. That’s because promoting sales effectively is about driving excitement for the long haul — not just a single promotional period. To do that, you need the perfect mix of strategy, creative execution and cost-effective back-end solutions. In other words, you need ST&P.
For years CFNA ran and managed their own customer rebates program. When it started to get in the way of everyday operation, they turned to ST&P to help.